To establish Logic Pro as the most adaptable and visually inclusive DAW, empowering users to fully customise their workspace to reflect their personal aesthetic. By making the program UI fully customisable, we aim to break free from the traditional, male-oriented design conventions of audio production software, providing a welcoming, flexible environment that resonates with all creators. This campaign will position Logic Pro as the DAW that champions individuality, allowing users to shape their creative space according to their unique visual preferences

The gender ratio for users of Logic Pro and other digital audio workstations (DAWs) tends to skew heavily male. In the broader music production and audio engineering industry, studies have shown that women make up approximately 2-5% of audio engineers and producers. While there isn’t specific, up-to-date data for Logic Pro alone, it’s generally estimated that over 90% of DAW users are male.

Primary Users:

• Professional Music Producers and Sound Engineers

• Aspiring Music Producers and Hobbyists

• Film, TV, and Game Audio Composers

• Icon / Favicon

• Software Update

• Limited Edition MIDI Interface

• 9:16, 4:5