Sam Johnson is a dynamic professional born in Hong Kong and raised by the internet. With a versatile skillset encompassing social strategy, graphic design, community management, and campaign execution, Sam thrives wherever there is opportunity for creative connective through strategy and research.

From entertainment to shitposting, her deeply religious connection to internet culture has been evident throughout her career having worked in entertainment and marketing in Hong Kong, Tokyo, Seoul, Singapore and New York City.

Sam’s approach is marked by her sense of humour, authenticity, and passion for thriving online communities. Her philosophy is built on radical self expression and effective, efficient communication, blending the best of both worlds from her multi-cultural heritage.