Sam Johnson is a dynamic professional born in Hong Kong and raised by the internet. With a versatile skillset encompassing social strategy, creative direction, community management, and campaign execution, Sam thrives wherever there is opportunity for creative connection through strategy and research.
From entertainment to shitposting, her deeply religious connection to internet culture has been evident throughout her career having worked in entertainment and marketing in Hong Kong, Tokyo, Seoul, Singapore and New York City.
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Art & Creative Direction
Social Strategy
Brand & Campaign Strategy
Community Management
Trend Forecasting & Subculture Research
Niche Internet Culture Rolodex
Content Creation (Long/Short)
Audio Engineering
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Creative Workspaces:
Adobe Creative Suite
Logic Pro X
Procreate
Figma
Notion
Social Media Tools:
Hootsuite
Loomly
PlannThat
Pally
Google Analytics
Other Tools:
Shopify Backend
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B.F.A Social Strategy & Media Management | Savannah College of Art & Design
B.F.A Performing Arts | Savannah College of Art & Design
Digital Marketing Professional Certificate | Content Marketing Institute
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Sam’s background is in vocal engineering, with over 10 years of experience working in entertainment before moving to New York City. A voice actor by trade, she plays Rita in the edutainment web series BrainPOP.
When Sam isn’t working, she goes through multiple webtoons a day, grinds pokemon z-a, and contemplates world domination with her pup sidekick Miso.
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Sam’s approach is marked by her sense of humour, authenticity, and passion for thriving online communities. Her philosophy is built on radical self expression and effective, efficient communication, blending the best of both worlds from her multi-cultural heritage.