Project:
Summary:
Developed the full brand identity and positioning for Rin Tuesday, an indie pop-punk musician whose artistic voice speaks to the underserved community of angry, overlooked emo girls. Drawing inspiration from early-2000s punk movements, the brand was built around the concept of existential transparency establishing Rin as an honest, safe space for audiences to feel and express their emotions without judgment.
Oversaw the creative direction and cohesive visual development of Rin’s presence across streaming platforms and social media, including album artwork for all singles, artist persona, logo design, colour palette, banners, profile imagery, and merchandise such as sweatshirts and stickers.
Roles:
Brand Strategy, Creative/Art Direction, Graphic Design, Merchandise Design, Production Coordinator
Team:
Carly Starnes, Photography
Mae Honark, Illustration
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To create a cohesive and authentic brand identity for Rin Tuesday that captures her raw emotional voice and positions her as a distinct, self-aware presence within the indie pop-punk landscape.
The goal was to develop a visual and narrative framework that resonates with an underserved audience of young women and queer listeners who feel too self-aware to enjoy things sincerely, yet too emotional to stop caring.
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Young women, femmes, and queer listeners aged 18–29
Emotionally intelligent, self-aware, chronically online
New Age Tumblr Girls
they want to feel understood, not inspired
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Meta Platforms
Spotify
Soundcloud
Tik Tok
Pinterest
Artist Portfolio Shots
Album Art (Singles)
Streaming Service Banner
Sticker Design
Sweatshirt Design
Logo Design & Style Guide
