Project:

Instagram Paid Ad Integration

Instagram Paid Ad Integration

Billboard Mural

Billboard Mural

Print Integration

Print Integration

Summary:

Developed conceptual campaign for Nishi Pearls, a Montreal-based luxury jewellery brand specialising in fine, ethically sourced pearls. The project aimed to modernise the brand’s visual and emotional identity by appealing to a new generation of women who value authenticity and self-expression through luxury.

Roles:

Campaign Design, Creative/Art Direction

  • Titled “Vrais Moments, Vrais Perles” (“Real Moments, Real Pearls”), the campaign paid homage to the brand’s French-Canadian heritage, reframing pearls as symbols of personal empowerment and emotional milestones rather than traditional formality.

    • Women aged 20–35 with an alternative, fashion-forward style

    • Fans of subversive takes on luxury

    • View pearls as bold, personal statements

    • Value authenticity, individuality, and edge

    • Instagram Paid Advertising

    • Out-of-home advertising

    • Print Media

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