Project:
Website Hero Shot
Logo Design & Style Guide
E-Commerce Product Photography
Website Mobile Optimisation
Website Desktop Optimisation
Product Photography
Product Photography
Branded Merchandise
Summary:
Lead product R&D for Dominex underpads, synthesising feedback from sex industry professionals in the US and Japan to refine absorbency, sizing and aesthetics for dungeon and studio use. Developed Dominex branding – name, visual identity, tone of voice, and e-commerce site – then launched integrated campaigns that generated 61% of first-year sales through organic and low-spend paid efforts. Plan, shoot and edit photo and video content for social and site (product, lifestyle and meme-led)
Roles:
Branding, Creative Direction, Website Development, Product Development, Community & Social Media Management, Market Research & Strategy
Team:
Sam Johnson, Creative Direction & Production Manager
Carly Starnes, Photography
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XXX
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Instagram
Fetlife
Valentines Campaign 2025:
My Mess My Rules
Summary:
Valentines Day 2025 social media campaign concept and development.
Roles:
Creative Direction, Concept Development, Production Manager
Team:
Sam Johnson, Creative Direction & Production Manager
Pricilla Jdarko, Photography
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Taking the wide range of use cases this product is applicable to within the fetish community, I wanted to play with the concept of indulgence for valentines day. Cake sitting is a female dominated fetish that exists primarily online, so what if we made it luxurious?
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XXX
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Instagram
Fetlife
